Partner WithMascot Madness
A Derek Likes Sports production. A community bracket event celebrating the greatest mascots in sports — and the fans who love them.
What Is Mascot Madness?
Mascot Madness is a bracket-style community voting event produced by the Derek Likes Sports podcast. 76 sports mascots — from iconic college and pro franchises to beloved underdogs — compete head-to-head across multiple rounds of fan voting.
Listeners and viewers vote to advance their favorites through the Vote-In Round, First Round, Second Round, Silly Sixteen, Energetic Eight, Fun-Filled Four, and ultimately the Championship. One mascot reigns supreme.
It's March Madness energy applied to the characters fans actually love — interactive, shareable, and built to drive engagement across every platform.
Who's Watching
Mascot Madness is being promoted across two YouTube channels and the Derek Likes Sports podcast, reaching an audience of sports fans, pop culture enthusiasts, and history buffs.
The Derek Adam Thomas YouTube channel (31K+ subscribers) focuses on history, geography, and general interest content — a highly engaged, curious audience with a strong overlap with sports and pop culture fans. Mascot Madness content will be featured across both channels, with the podcast growing its audience on Spotify, Apple Podcasts, and YouTube.
Sponsorship Opportunities
We're looking for brand partners who want to be part of a fun, genuine, fan-driven sports moment. Sponsorships span a dedicated 10-episode podcast arc following the tournament from Selection Show to Champion Reveal — multiple touchpoints across weeks of content. All sponsorships are tailored — reach out and let's find what works for you.
Host-read ads integrated naturally into Derek Likes Sports episodes covering Mascot Madness. Authentic, conversational, and heard by an engaged audience.
Brand visibility on the Mascot Madness website, voting pages, and supporting graphics throughout the event's run.
Shoutouts and tags across Instagram and Bluesky as Mascot Madness rounds progress and engagement peaks.
Brand mentions in YouTube content promoting the event, reaching the broader Derek Adam Thomas audience of 31K+ subscribers.
10 Episodes. One Champion.
Mascot Madness isn't a single episode — it's a dedicated 10-episode podcast series following the tournament from start to finish. Sponsors get recurring exposure across weeks of content, with each episode driving fans back to vote.
Why Mascot Madness?
Genuine fan engagement. Bracket events drive repeat visits and shares. Fans don't just watch — they vote, argue, and come back every round.
Cross-platform reach. The event runs across a dedicated website, a podcast, and two YouTube channels — your brand appears wherever the audience is.
Sports fans who love stories. Derek Likes Sports attracts fans who care about the history and culture of sports, not just the score — a thoughtful, receptive audience.
Ground floor opportunity. Mascot Madness is in its first year. Early partners grow with the event and establish a presence before it scales.
Let's Talk
Interested in partnering with Mascot Madness? Reach out directly — all sponsorship packages are flexible and built around what works for your brand.
Creator, Derek Likes Sports & Mascot Madness
🌐 derekadamthomas.com/mascotmadness
🔒 The site is available now — use password gritty if prompted before March 15.
